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      • About Cypress
        • Who We Are
        • Dr. Joanna Schilling, President
        • Foundation
        • Contact Us
        • Campus Directory
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      • Departments & Programs
            • Accounting
            • Administration of Justice
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            • Air Conditioning & Refrigeration
            • Automotive Collision Repair
            • Automotive Technology
            • Aviation & Travel Careers
              • Airline/Airport Agent, & Aviation Management
              • Commercial Pilot
              • Flight Attendant
              • Tourism / Cruise
              • UAS / UAV Drones
            • Commercial Music & Recording Arts
            • Computer Information Systems
              • Cisco Networking
              • Computer Forensics
              • Web, Mobile App & Gaming
            • Court Reporting
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            • Dental Hygiene
            • Diagnostic Medical Sonography
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            • Engineering Technology
            • Geography
            • Health Information Technology
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              • Baking & Pastry Arts
              • Culinary Arts
              • Food Beverage Management
              • Hospitality Management
            • Human Services
            • Journalism
            • Kinesiology
            • Management & Marketing
              • Management
              • Marketing
            • Media Arts Design
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            • Photography
            • Psychiatric Technology
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    Management & Marketing

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    Build Your Future as a Marketing Specialist

    Looking to expand your career horizons? Interested in working in marketing, advertising or sales? The Marketing Department focuses on the human side of business – what it takes to satisfy customers in the marketplace with the right blend of products and promotions. In our marketing courses, you will learn how to develop, price, promote, and distribute products in the marketplace.

    We offer classes in marketing, advertising, sales, retailing, consumer behavior, multicultural marketing, small business promotion, and international marketing.

    Click here for virtual Business and CIS Lab Services.

    Frequently Asked Questions

    The Marketing Department offers certificate programs in marketing, merchandising, and social media marketing, as well as a combined certificate in geographic information systems and marketing. The department also offers associate in science degrees in marketing and merchandising.

    Depending on the program and the number of units taken, completing a certificate program can take as little as one semester and completing an associate of science degree program can take about two years. Students may attend part time or full time.

    The program cost is $46 per unit for California residents, not including books, fees, and supplies. Units vary by course, but the average is 3 units per course. Unit fees for the 12-unit certificate would be $552; the 15-unit certificate would be $690; the 21-unit certificate would be $966; and the 60-unit associate degree which would be $2,760. Most students also qualify for some form of financial aid.

    With a certificate or associate degree in marketing or merchandising, some potential jobs are:
    Marketing Manager, $94,110 - $180,070
    Marketing Specialist, $46,460 - $89,200
    Public Relations Specialist, $43,550 - $80,940
    Human Resources Specialist, $32,840 - $47,930
    Business Intelligence Analyst, $65,320 - $114,180

    Students work in all areas of marketing, human resources, and public relations. Many transfer to four-year universities to pursue bachelor's degrees.

    • Degree & Certificate
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    Degree & Certificate

    Program Mapper: View course options for these programs.

    • Geographic Information Systems/ Marketing Certificate = 15 units (1-2 semesters)
    • Associate in Science in Marketing = 60 units (2 years)
    • Marketing Certificate = 21 units (2 semesters)
    • Merchandising Certificate = 21 units (2 semesters)
    • Associate in Science in Merchandising = 60 units (2 years)
    • Professional Marketing Certificate = 12 units (1 semester)
    • Social Media Marketing Certificate = 12 units (1 semester)

    Additional Requirments

    There are no additional requirements to enroll in this program; however, some courses may have prerequisites that can be viewed in the Cypress College Catalog and the Schedule of Classes.

    Faculty

    Kathleen Troy
    ktroy@cypresscollege.edu
    (714) 484.7000 ext. 48675
    Business & CIS Division

    GREAT JOBS

    Government Labor Statistics and Industry Leaders Project Sustained Growth of Jobs in the Industry for Many Years to Come.

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    CONTACT THE DEPARTMENT:

    Kathleen Troy

    Business & CIS Division

    Email: ktroy@cypresscollege.edu
    Phone: (714) 484-7000, ext. 48675

    CONTACT THE DEPARTMENT:

    Robert Grantham

    Counselor

    Email: rgrantham@cypresscollege.edu
    Phone: (714) 484-7084

    Average Salary in this Field

    $32,000-$180,000+ Per Year

    Careers in this Field

    Business Intelligence Agent
    Human Resources Specialist
    Marketing Manager
    Public Relations Specialist

    Like what you're learning?

    Get Started Today!

    Looking to expand your career horizons? Interested in working in marketing, advertising or sales? The Marketing Department focuses on the human side of business – what it takes to satisfy customers in the marketplace with the right blend of products and promotions.
    APPLY NOW

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    Gravitational Waves

    What People Say

     
    Gabriela Salgado
    Gabriela Salgado
    "I love being a Cypress student. The campus is lovely and the staff is very helpful, too. Being a student can be stressful, but our school offers a lot of help. Cypress College is the college to attend."
    - GABRIELA SALGADO
     
    Emily Kay Mondonodo
    Emily Kay Mondonodo
    "Cypress College has given me so many valuable experiences and opportunities. The lessons I have learned here has greatly helped me find a passion in a career, as well as given me the foundations I need to be successful when I transfer."
    - EMILY KAY MONDONODO

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    ©2018 Cypress College. 9200 Valley View Street, Cypress, CA 90630. (714) 484-7000.
    Cypress College is part of the North Orange County Community College District and is accredited by the Accrediting Commission for Community and Junior Colleges.

    GREAT JOBS

    U.S. Department of Labor lists Marketing Managers and related careers as Bright Outlook occupations, which are expected to grow rapidly in the next several years, or will have large numbers of job openings.

    The US Department of Labor projects a 15% growth in employment by 2026 for Heating, Air Conditioning, and Refrigeration Mechanics and Installers. Cypress College reports that 93% of its recent program graduates, got jobs according to the Accrediting Commission for Community and Junior Colleges job placement rate.

    CRB & NCRA

     
    This program is accredited by the Court Reporters Board of California (CRB) and the National Court Reporting Association (NCRA).

    Bronze Star Program

     
    California Community College Strong Workforce Program Bronze Star Recipient. Bronze Stars are granted when a program attains outcomes in one metric of these three. Either a substantial increase in earnings, the attainment of a living wage, and / or a job closely matched with the field of study.

    Bronze Star Recipients
    • Automotive Technology: 89% increase in earnings
    • Automotive Collision Repair: 58% increase in earnings
    • Accounting: 60% increase in earnings
    • Business Management: 58% increase in earnings
    • Mortuary Science: 175% increase in earnings
    • Environmental Control Technology: 73% of students attained the regional living wage
    • Health Information Technology: 51% increase in earnings
    • Radiologic Technology: 60% increase in earnings
    • Dental Assistant: 419% increase in earnings
    • Alcohol and Controlled Substances: 62% increase in earnings
    • Computer Graphics and Digital Imagery: 94% increase in earnings
    • Computer Networking: 100% of students are employed in a job similar to their field of study
    • Culinary Arts: 101% increase in earnings
    • Hospitality: 106% increase in earnings
    • Flight Attendant: 104% increase in earnings
    • Technical Theater: 84% increase in earnings
    • Human Services: 53% increase in earnings

    Silver Star Program

     
    California Community College Strong Workforce Program Silver Star Recipient. Silver Stars are granted when a program attains outcomes in two metrics of these three. Either a substantial increase in earnings, the attainment of a living wage, and / or a job closely matched with the field of study.

    Silver Star Recipients
    • Diagnostic Medical Sonography: 322% increase in earnings and 89% of students attained the regional living wage
    • Psychiatric Technology: 203% increase in earnings and 100% of students are employed in a job similar to their field of study

    AS-T

     
    Students Completing AS Degrees for Transfer (AS-T) are Guaranteed Admission to the California State University (CSU) System.

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